Online Program Management (OPM) companies have been around for two decades, helping colleges and universities create scalable online programs, in a growing and important market. The OPM market is a chaotic one, however, and it would be a mistake for an institution to evaluate the market without understanding the changing vendor landscape and underlying trends. Online education in general is entering its next generation, moving beyond traditional course designs and with a new set of stakeholders and institutional capabilities. As such, it is becoming more difficult to view online and face-to-face as binary choices. Furthermore, there are growing public debates about revenue-sharing vs. fee-for-service pricing as well as emerging regulatory challenges such as seen in California in 2019. In this presentation, our speaker shared his views of the major trends affecting the OPM market and the implications for colleges and universities.