Dana Harrison

Chair, Dept. of Management, Marketing, and Supply Chain | Director of MBA Programs, East Tennessee State University

Dana Eckerle Harrison is the chair of Management, Marketing, and Supply Chain and the director of MBA programs at East Tennessee State University. Her passion lies in empowering teams and cultivating a collaborative environment to drive positive impact. During her tenure at ETSU, Dana has served to streamline course scheduling, promote faculty research, enhance acquisition and retention strategies, develop innovative curricula, implement major program initiatives, and promote quality and consistent online course development.

She endeavors to simplify complex topics to make them accessible and understandable to students. In support of this effort, she is a co-author of the Essentials of Marketing Analytics, 2nd edition, McGraw-Hill/Irwin, 2024, Essentials of Marketing Research, 6th edition, McGraw-Hill/Irwin, 2024, and Analytics Based Selling, 1st edition, Sage 2024.