Director, Market Strategy & Research, Wiley University Services
David Capranos is the director of market strategy and research at Wiley University Services. In managing the market research team, David conducts extensive research to identify market opportunities and potential challenges and highlight academic programs that align with current demand. His team plays a vital role in determining the viability of educational programs in the online market and helping universities stay ahead of industry and market trends. David has a background as a business analyst in higher education marketing, evaluating marketing tactics and helping implement technologies such as student relationship management and project management systems.