New on WCET Frontiers
Practice
Congratulations! You are a Best Ranked School! But…
Published by: Erin Noelle Walton | 1/16/2019
In the media and in communications to your PR staff, there will be lots of hype this week about ranking online programs. In the past, we have been critical of such rankings on the basis of the quality of their […]
Practice
Rio Salado: Innovation Pushes the Boundaries of Tradition
Published by: Lindsey Rae Downs | 5/3/2018
Today here on WCET Frontiers we are happy to welcome Stacey VanderHeiden Güney, the Director of the Digital Learning Solution Network. Stacey is here to discuss a recent study on higher education institutions implementing digital learning and follow-up conversations regarding […]
Practice
A Look Back at 2017 for WCET Frontiers: It’s Been Weird
Published by: Lindsey Rae Downs | 12/21/2017
What a weird year for news. Comic actress Melissa McCarthy won an Emmy Award for her Saturday Night Live portrayal of White House Press Secretary Sean Spicer. It is hard to say which was more surreal, her version of “Spicey” […]
Connecticut’s One-Stop Service Increases Enrollment and Retention
Published by: Russ Poulin | 3/8/2017
WCET has long been a champion of e-learning consortia, multi-institution efforts to partner to do more together than can be done by an individual campus. Today we feature one of them. In the past, the Connecticut Distance Learning Consortium (CTDLC) […]
Practice
University of Nebraska System Makes Its Website Marketing Online Offerings Sing
Published by: Lindsey Rae Downs | 10/27/2016
Thank you to WCET members University of Nebraska and Ranku for today’s post. The University of Nebraska Online Worldwide was seeking a solution for a user-friendly web tool enabling prospective students to search the offerings of the four system institutions. […]
Behind the Curtain: Lessons from a Modern Digital Marketer
Published by: WCET Frontiers | 6/9/2016
Higher education has undergone a dramatic shift over the last 10 years, and so too has the world of marketing. In 2014, the Harvard Business Review stated that it could not think of another discipline that had evolved so quickly, […]
Attracting Returning Adults: The Right Messaging Helps You Do the Right Thing
Published by: Russ Poulin | 3/22/2016
If you talk to an academic advisor about degree completion for any period of time, you will hear heartbreaking stories of the students who “got away” (students who got close to the goal of graduation but had to stop for […]
Limited Time Offer!: Using Retail Marketing Tactics to Get Adults Back to College
Published by: Russ Poulin | 6/24/2014
Connecticut’s innovative new program to attract students with some credits, but no degree has had amazing success in grabbing the attention of its target audience. Thank you to Ed Klonoski, President of Charter Oak State College, who describes “Go Back […]
Ratings and Rankings Game, Part 1: Postsecondary Institutional Ratings System
Published by: Russ Poulin | 2/12/2014
February 12, 2014 Hooray! College football in the United States is finally doing away with the Bowl Championship System (BCS) to anoint a national champion. Meanwhile, a mania remains for ratings and ranking systems of collegiate performance in academics, financial […]
Partnering to Better Serve Adults
Published by: WCET Frontiers | 11/15/2012
Our colleague from across the building, Patrick Lane, joins the Frontiers blog today to share the resources from the recent meeting of the Adult College Completion (ACC) Network. The ACC Network aims to unite organizations and agencies working to increase […]