Tag: Marketing

frontiers feature image logo

Practice

Congratulations! You are a Best Ranked School! But…

Published by: Erin Noelle Walton | 1/16/2019 | 3 comments

In the media and in communications to your PR staff, there will be lots of hype this week about ranking online programs. In the past, we have been critical of such rankings on the basis of the quality of their methodology and we let them respond to questions from WCET members. Subsequent discussions produced mixed […]

frontiers feature image logo

Practice

Rio Salado: Innovation Pushes the Boundaries of Tradition

Published by: Lindsey Rae Downs | 5/3/2018 | 1 comments

Today here on WCET Frontiers we are happy to welcome Stacey VanderHeiden Güney, the Director of the Digital Learning Solution Network. Stacey is here to discuss a recent study on higher education institutions implementing digital learning and follow-up conversations regarding one of the institutions included in the study.  Thank you to Stacey for today’s post […]

frontiers feature image logo

Practice

A Look Back at 2017 for WCET Frontiers: It’s Been Weird

Published by: Lindsey Rae Downs | 12/21/2017 | 1 comments

What a weird year for news. Comic actress Melissa McCarthy won an Emmy Award for her Saturday Night Live portrayal of White House Press Secretary Sean Spicer. It is hard to say which was more surreal, her version of “Spicey” or the actual twisted logic used by Spicer himself. Here at WCET and the Frontiers […]

frontiers feature image logo

Connecticut’s One-Stop Service Increases Enrollment and Retention

Published by: Russ Poulin | 3/8/2017 | 1 comments

WCET has long been a champion of e-learning consortia, multi-institution efforts to partner to do more together than can be done by an individual campus. Today we feature one of them. In the past, the Connecticut Distance Learning Consortium (CTDLC) has reported on its multi-campus e-tutoring program, which has been replicated elsewhere. In 2015 they […]

frontiers feature image logo

Practice

University of Nebraska System Makes Its Website Marketing Online Offerings Sing

Published by: Lindsey Rae Downs | 10/27/2016 | 0 comments

Thank you to WCET members University of Nebraska and Ranku for today’s post. The University of Nebraska Online Worldwide was seeking a solution for a user-friendly web tool enabling prospective students to search the offerings of the four system institutions. They picked Ranku, a Wiley Brand, as the solution to best fit their needs. Enjoy […]

frontiers feature image logo

Behind the Curtain: Lessons from a Modern Digital Marketer

Published by: WCET Frontiers | 6/9/2016 | 0 comments

Higher education has undergone a dramatic shift over the last 10 years, and so too has the world of marketing. In 2014, the Harvard Business Review stated that it could not think of another discipline that had evolved so quickly, except for possibly information technology. Those of us in higher education marketing, then, are at […]

frontiers feature image logo

Attracting Returning Adults: The Right Messaging Helps You Do the Right Thing

Published by: Russ Poulin | 3/22/2016 | 0 comments

If you talk to an academic advisor about degree completion for any period of time, you will hear heartbreaking stories of the students who “got away” (students who got close to the goal of graduation but had to stop for a variety of reasons). More than likely, the advisor has reached out to these near […]

frontiers feature image logo

Limited Time Offer!: Using Retail Marketing Tactics to Get Adults Back to College

Published by: Russ Poulin | 6/24/2014 | 0 comments

Connecticut’s innovative new program to attract students with some credits, but no degree has had amazing success in grabbing the attention of its target audience.  Thank you to Ed Klonoski, President of Charter Oak State College, who describes “Go Back to Get Ahead,” which started only a few weeks ago. Russ Poulin I am here […]

frontiers feature image logo

Ratings and Rankings Game, Part 1: Postsecondary Institutional Ratings System

Published by: Russ Poulin | 2/12/2014 | 2 comments

February 12, 2014 Hooray!  College football in the United States is finally doing away with the Bowl Championship System (BCS) to anoint a national champion.  Meanwhile, a mania remains for ratings and ranking systems of collegiate performance in academics, financial aid administration, and employment of graduates.  I can understand the need for gauging performance, but […]

frontiers feature image logo

Partnering to Better Serve Adults

Published by: WCET Frontiers | 11/15/2012 | 0 comments

Our colleague from across the building, Patrick Lane, joins the Frontiers blog today to share the resources from the recent meeting of the Adult College Completion (ACC) Network.  The ACC Network aims to unite organizations and agencies working to increase college completion by adults with prior college credits but no degree in a collaborative learning […]

Subscribe

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Archive By Month

Blog Tags

Distance Education (258)Student Success (243)Online Learning (191)WCET (185)U.S. Department of Education (185)State Authorization (182)Regulation (178)Managing Digital Learning (173)Technology (159)Digital Learning (126)Innovation (125)Teaching (120)Collaboration/Community (110)Course Design (102)WCET Annual Meeting (98)Access (97)Cost of Instruction (88)Professional Development (86)Legislation (83)Faculty (82)Financial Aid (82)Completion (74)Assessment (69)Instructional Design (66)Open Educational Resources (65)Competency-based Education (62)SARA (61)SAN (61)Accreditation (60)COVID-19 (60)Quality (60)Data and Analytics (59)Research (57)Accessibility (55)Credentials (54)Professional Licensure (54)Outcomes (47)Reciprocity (46)WOW Award (46)Workforce/Employment (40)Higher Education Act (40)Regular and Substantive Interaction (38)Diversity/Equity/Inclusion (37)Policy (37)Title IV (36)Virtual/Augmented Reality (36)Practice (35)Disaster Planning/Recovery (34)Negotiated Rulemaking (33)Academic Integrity (30)Leadership (29)IPEDS (28)Reauthorization (28)Survey (27)Adaptive/Personalized Learning (27)Credits (26)Military and Veterans (25)Disabilities (25)MOOC (23)WCET Summit (22)WCET Awards (21)Evaluation (21)Complaint Process (20)Every Learner Everywhere (20)Retention (20)Correspondence Course (18)Physical Presence (17)WICHE (17)Products and Services (16)Enrollment (16)Forprofit Universities (15)WCET Webcast (15)NCOER (14)Textbooks (14)Member-Only (14)Blended/Hybrid Learning (13)Digital Divide (13)Mobile Learning (13)Cybersecurity (12)State Authorization Network (12)Consortia (12)Futures (11)Marketing (11)Privacy (11)Personalized Learning (11)Prior Learning Assessment (10)Courseware (10)Teacher Prep (10)Social Media (9)LMS (9)Rankings (9)system/consortia (9)STEM (8)Student Authentication (8)Partnership (8)Artificial Intelligence (7)Standards (7)Readiness and Developmental Courses (7)What's Next (7)K-12 (6)Nursing (6)Testing (6)Tuition and Fees (6)Graduation (6)System/Consortia (5)International Students (5)Lab Courses (5)Proctoring (5)Remote Learning (5)Closer Conversation (5)ROI (5)DETA (5)Game-based/Gamification (5)Dual Enrollment (4)Outsourcing (4)Coding (4)Security (4)Fall and Beyond Series (3)In a Time of Crisis (3)Net Neutrality (3)Universal Design for Learning (3)Cheating Syndicates Series (3)Student Identity Verification (2)Nontraditional Learners (1)Title IX (1)Cross Skilling/Reskilling (1)Higher Education Trends (1)

Follow us on Twitter