Tag: Marketing

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Congratulations! You are a Best Ranked School! But…

Published by: Erin Noelle Walton | 1/16/2019

In the media and in communications to your PR staff, there will be lots of hype this week about ranking online programs. In the past, we have been critical of such rankings on the basis of the quality of their […]

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Practice

Rio Salado: Innovation Pushes the Boundaries of Tradition

Published by: Lindsey Rae Downs | 5/3/2018

Today here on WCET Frontiers we are happy to welcome Stacey VanderHeiden Güney, the Director of the Digital Learning Solution Network. Stacey is here to discuss a recent study on higher education institutions implementing digital learning and follow-up conversations regarding […]

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Practice

A Look Back at 2017 for WCET Frontiers: It’s Been Weird

Published by: Lindsey Rae Downs | 12/21/2017

What a weird year for news. Comic actress Melissa McCarthy won an Emmy Award for her Saturday Night Live portrayal of White House Press Secretary Sean Spicer. It is hard to say which was more surreal, her version of “Spicey” […]

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Connecticut’s One-Stop Service Increases Enrollment and Retention

Published by: Russ Poulin | 3/8/2017

WCET has long been a champion of e-learning consortia, multi-institution efforts to partner to do more together than can be done by an individual campus. Today we feature one of them. In the past, the Connecticut Distance Learning Consortium (CTDLC) […]

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Practice

University of Nebraska System Makes Its Website Marketing Online Offerings Sing

Published by: Lindsey Rae Downs | 10/27/2016

Thank you to WCET members University of Nebraska and Ranku for today’s post. The University of Nebraska Online Worldwide was seeking a solution for a user-friendly web tool enabling prospective students to search the offerings of the four system institutions. […]

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Behind the Curtain: Lessons from a Modern Digital Marketer

Published by: WCET Frontiers | 6/9/2016

Higher education has undergone a dramatic shift over the last 10 years, and so too has the world of marketing. In 2014, the Harvard Business Review stated that it could not think of another discipline that had evolved so quickly, […]

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Ratings and Rankings Game, Part 1: Postsecondary Institutional Ratings System

Published by: Russ Poulin | 2/12/2014

February 12, 2014 Hooray!  College football in the United States is finally doing away with the Bowl Championship System (BCS) to anoint a national champion.  Meanwhile, a mania remains for ratings and ranking systems of collegiate performance in academics, financial […]

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Partnering to Better Serve Adults

Published by: WCET Frontiers | 11/15/2012

Our colleague from across the building, Patrick Lane, joins the Frontiers blog today to share the resources from the recent meeting of the Adult College Completion (ACC) Network.  The ACC Network aims to unite organizations and agencies working to increase […]

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